Define the problem before writing code
A strong product does not begin with a feature list. Start with the user’s problem, a clear definition of success, and the assumptions that need early validation.
TESA INSIGHTS
Thinking, designing, and building products
Short, practical notes for making better decisions while building a digital product.
How small should an MVP be?
An MVP is the smallest complete experience that can test the idea’s core value. Secondary features can follow once real user behavior provides direction.
AI is useful when it removes friction
AI creates value when it shortens repetitive work, supports a clearer decision, or simplifies the user experience—not when it is added only as a label.